About Sincerity

About Us

Sincerity Holding Group was established in 2003. The group's business scope covers the research and development, global promotion, and service support of power products, including complete motorcycles, motorcycle parts, agricultural machinery, general machinery, and new energy-electric vehicles.

For the past 20 years, Sincerity has always adhered to the original mission of "driving the continuous improvement of the living standards of Africans through power.". We are committed to becoming the representative of the top enterprises in Africa's industry and private Chinese enterprises in the Belt and Road Initiative, embodying a grand vision. We have consistently focused on the industrial chain of power products (manufacturing, logistics, marketing services, etc.) and user application scenarios (transportation business, leasing business, etc), by continuously innovating business models, and exploring the value of the industrial chain. Our products are exported to 16 countries in Africa. We have marketing service centers established in 8 countries and 4500 after-sales service outlets. Our network coverage rate is over 90%, which ranks us first among all motorcycle brands.

The Sincerity group has always adhered to three localization development strategies: "human resources, investment and construction, and brand marketing."In Africa, we have more than 10 subsidiaries and 2 manufacturing factories, with over 1000 local employees.The group has six independent local brands, with APSONIC emerging as a top motorcycle brand popular among West African consumers.

In 2023, Sincerity's brand APSONIC officially entered into a strategic partnership with the Confederation of African Football (CAF), becoming the first official partner of the motorcycle industry in the history of the Africa Cup of Nations.

1000+Employees of Different Nationalities
90%+Coverage of Local Market Network
20+Subsidiaries
3Overseas Manufacturing Facilities

Cooperation for Shared Success and Common Development

"Cooperation for mutual benefit and common development." Sincerity is committed to working with global partners to provide excellent user experiences for consumers worldwide and to create modern lifestyles that bring joy to consumers.

Development Milestones

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2003

The Sincerity Holding Group's brand APSONIC has become the official partner of the 34th Africa Cup of Nations.

Leading the Industry's Overseas Expansion | In 2023, the group also became the convenor Unit of the International Development Branch of the China Motorcycle Chamber of Commerce, with Chairman Zhang Lian being elected as the first convenor
Conquering the Africa Cup | In 2023, the group became the official partner and sponsor of the Africa Cup, the largest football event in Africa, making it the first-ever global motorcycle industry to do so.
Expanding into New Energy | In 2023, Sincerity made a strong move in the new energy sector, further diversifying its business.

Standing Tall on the Atlantic Coast | In 2022, the African headquarters building in Lome, Togo, and the large-scale logistics distribution center in Tema, Ghana, were successfully completed.

Building a Diverse Fleet | In 2021, the group's first TOC business format, the MOGU brand, officially began operating in Benin.

Implementing the Eastward Strategy | In 2020, the group officially made its entry into the Kenyan market in East Africa, which is known as the "cradle of mankind," marking the beginning of its expansion into the East African market.

Local Factory in Mass Production | In 2019, the group's first overseas factory, the West Africa Battery Joint Venture Factory, started full production.

Establishment of Frontline Command | In 2018, Sincerity entered the stage of group development, establishing a market command unit centered on the group's African headquarters.

Supporting African Agriculture | In 2017, Agbon was established, introducing the group's second business curve into agricultural and general machineries.

Venturing into the Land of Bauxite | In 2016, the group expanded into the Guinean market, which is recognized for its abundant mineral resources, particularly known as the "country of bauxite".

Dreams in the Land of Oil Palm | In 2015, the group began to operate in Benin, a well-known agricultural country in West Africa renowned for its oil palm production.

Birth of the Second Brand | In 2014, the group introduced a second brand of accessories, TSZ, to cater to the needs of aftermarket consumers.

Establishment of Global Headquarters | In 2013, the group held a groundbreaking ceremony for its global management headquarters base, the Guangzhou Nansha Industrial Park project.

Making Waves in Ivory Coast | In 2012, APSONIC expanded into the Ivorian market, extending from the central region to the surrounding areas.

Establishing a Second Brand | In 2011, the group initially planned to establish a second brand of accessories, TSZ.

Storming the Banks of the Oué River | In 2010, the group further expanded its market advantage in Burkina Faso and entered the Bobo-Dioulasso Region along the banks of the Oué River.

Venturing into the Gold Coast | In 2009, the group expanded into the Ghanaian market, which is known as the "homeland of cocoa" and is one of West Africa's economic powerhouses. The group increased its presence from north to south throughout Ghana.

Connecting with the Motorcycle Capital | In 2008, the group established an office in Chongqing, also known as "Motorcycle City," to improve its supply chain responsiveness.

Birth of the " African King" | In 2007, APSONIC introduced its first tricycle, which became popular in West Africa and solidified the brand's reputation as the "African King" of tricycles.

Building Dreams in the Land of Gentlemen | In 2006, the company expanded into Burkina Faso, also known as the "land of gentlemen," and established the APSONIC brand in West Africa’s inland markets.

Establishment of Independent Brand | In 2005, the first brand, APSONIC, was founded, introducing the brand concept of "good quality, good life."

Initiating the Accessories Business | In 2004, the group officially started selling accessories and expanded its reach to the surrounding areas by leveraging the advantages of the Xin Gangxi commercial and trade center.

The Emergence of Sincerity | In 2003, Sincerity Group was established, commencing its motorcycle brand agency business in Lome, Togo, capitalizing on the benefits of the deep-water port.

2023

Corporate Honors

Member company of Global Growth Companies of the Davos World Economic Forum
Unit awarded for Special Contribution to the Export of China Motorcycle Industry
President Unit of International Development Branch of China Motorcycle Chamber of Commerce
Vice President Unit of China Motorcycle Chamber of Commerce